TikTok hook idea picker
Fill in what you sell, who it's for, the problem and the result. Your words go into hand-written hook shapes taken from real product posts, each with the real post it came from. Press "More ideas" for the next set.
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Fill in the blanks
The thank-you
Thanking a real-sounding person makes the tip feel like a secret passed on.
i could kiss whoever showed me how to [what they get]
the person who told me to stop [the annoying problem] deserves a raise
Real one: “I could KISS the flight attendant who showed me this.” · 1.3M views, a flight deals website (TikTok, Oct 2026)
The warning
It speaks to people right before they spend money or time.
don't buy another [what you sell] until you see this
stop [the annoying problem]. do this instead
Real one: “Don't buy another charger until you see this.” · 19.9M views, hands only (Virlo, Oct 2026)
The callout
People keep watching to check if they're doing it.
if you're still [the annoying problem], we need to talk
[who it's for] who are still [the annoying problem]: this one's for you
Real one: “Stop posting from that plus sign if you wanna go viral.” · 16.1M views (Virlo, Oct 2026)
The exact annoyance
The more exact the problem, the more people feel seen.
if you're tired of [the annoying problem], you need this
for [who it's for] who are sick of [the annoying problem]
Real one: “You have an iPhone and you're tired of that storage full message... You need this.” · 2.6M views (Virlo, Oct 2026)
The POV
It puts the viewer inside a moment they already know.
POV: you finally found a [what you sell] that lets you [what they get]
POV: you stopped [the annoying problem] and nobody can tell how
Real one: “POV: you paste your website and get a month of posts” · our own sample post
The list promise
It promises a payoff, one swipe at a time, and people save lists.
5 things i wish someone told me before i started [the annoying problem]
things [who it's for] should know sooner (save this)
Real one: “things i wish someone told me before i started posting...” · 2.5M views, a slideshow (TikTok, Oct 2026)
The surprising result
One concrete result that sounds too good makes people stay to see it.
i tried to [what they get] in 10 seconds. i'm still confused
this [what you sell] did in one minute what took me a week
Real one: “No layovers. No miles. Just $74. I'm still confused.” · 283K views, a flight deals website (TikTok, Oct 2026)
The short story
A real moment with a turn at the end keeps people to the last second.
i spent 3 years [the annoying problem]. then i found this
what actually changed when i stopped [the annoying problem]
Real one: “what actually changed when i let myself miss a day” · our own sample slideshow
Blanks you leave empty show in [brackets], so you can see where your words go.
How to use it
Fill in the four blanks
Short and plain works best: "budget app", "new parents", "guessing where your money went", "see every dollar in one place".
Read them out loud
Keep the ones a friend would say. Skip any that sound like an ad.
Copy and tweak
Change a word or two so it sounds like you. Put it on screen in the first second.
Questions people ask
What is a good hook for a product video?
One that's about the viewer's problem or a surprising result, in short common words, with the product name left out. The video should show what the hook promises within a few seconds.
Where do these hooks come from?
Each shape comes from real posts that promoted a product, like "Don't buy another charger until you see this" (19.9 million views). We wrote fill-in lines in the same shapes.
Is this an AI writer?
No. It's a fixed, hand-written list. Your words go into the blanks, so the same words always give the same hooks.
Should the hook name my product?
Usually not. Show the product on screen or name it in the caption. The hook is about the person watching.